Labubu Fever: Tokyo's Cutest Craze You Probably Can't Catch
Move over Hello Kitty, and tell Pikachu to take a seat. Tokyo has a new tiny titan in town. With lop ears, toothy grins, and the kind of mischievous stare that says "I'll eat your croissant and your heart," Labubu has taken over the streets of Tokyo faster than you can say "blind box." But catching one? That's a different story.
The Rise of Labubu
Originally a character from artist Kasing Lung, Labubu exploded in popularity through Pop Mart's blind box model. What began as a niche designer toy has now become a full blown street style statement.
Labubu is dangling from backpacks in Harajuku, clinging to handbags in Omotesando, and even turning up clipped to phone cases on the Ginza line. Whether you call it cute, creepy, or a little bit of both. Tokyo can't get enough.
So... Where Do You Actually Find Labubu?
If you're looking to join the craze (or just grab one before they disappear again), here are the best spots to launch your very own Labubu safari:
Pop Mart Harajuku
6-29-10 Jingumae, Shibuya
This is Tokyo's flagship Pop Mart store and ground zero for Labubu fever. Expect stylish displays, Instagrammable lighting, and maybe just maybe a Labubu or two in stock. Get there early.
Shibuya Parco
5th Floor
Another Pop Mart branch nestled inside Tokyo's fashion forward mall. You'll find blind boxes and character displays, but stock goes fast. Be prepared to channel your inner Zen monk while waiting.
DiverCity Tokyo Plaza
Odaiba
This waterfront location offers not just a Pop Mart, but also ROBO SHOP vending machines with randomized Labubu goodies. It's part luck, part magic, part vending machine roulette.
Shibuya109
Teen Culture HQ
Teen culture HQ. Occasionally stocks Labubu items, especially when new releases drop. This place also doubles as a live fashion lab if you want to see how Tokyoites style their monstrous accessories.
Narita Airport Terminal 2
AIRPORT MALL, 4F
Yes, you can even catch a Labubu on your way out of Japan. The in-airport Pop Mart store offers a decent selection and limited edition travel themed items. Bonus: No street style fashion sense required.
Pop-ups & Lotteries
Watch Pop Mart Japan socials
Pop Mart occasionally runs Tokyo Station pop-ups or flash lotteries where winners get the chance to buy exclusive Labubu drops. Yes, you read that right. A lottery to buy toys. Late stage capitalism? Maybe. Fun? Absolutely.
π‘ Pro Tip:
If you see someone walking around with three shopping bags and a look of victorious exhaustion, follow them. They probably just scored.
Labubu isn't just a toy. It's Tokyo's latest fashion mascot, a collectible obsession, and an oddly adorable excuse to line up for hours on end. So grab your wallet, your walking shoes, and your sense of humor because Labubu is waiting... somewhere.
Just don't blink. They sell out faster than a Shinkansen on a Friday afternoon.